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Web Site Tips
How can I promote my website?
Your first line of promotion is using your non-Internet promotional materials. Putting your domain name on your brochures, business cards, and flyers is one of the best ways to get traffic. Some companies rely completely on their other sales materials to promote their site.To promote on the Internet, an important step is to submit your site to search engines and directories like AltaVista, Lycos, and Yahoo! (these sites will have instructions on how to submit your site). We make sure your designers know how to design your site so that it will come up as high as possible on search engine listings. There are banner ads, link exchanges, and META tags. There are email and newsgroup marketing techniques.

META Tags - A very important thing to consider when developing your website are the meta tags. Meta tags are written in the website's source code….behind the scenes where the typical visitor does not see. It's recommended that you always include them on every page of your site. Another reason, the meta description tag is important as some engines use it as a site's summary on their results pages.

Keywords - Choosing the right keywords is the first step to better search engine placement. Analyze your business carefully and think of all the words that relate to your company or product. Let's say you own a hotel property. What words would you search for when looking for the same business?

Keywords in Text - Most search engines index the full text of each page, so it's vital to place keywords throughout your text on all pages. This is called keyword frequency. However, each search engine uses different ranking algorithms.

Link Popularity - Link popularity is an important criteria used by search engine to determine ranking - How many sites have links to your site -including other search engines and directories- And, of those sites, their popularity is also considered.

Update your Website - Search Engines always look for fresh content - The last date you updated your website is often shown besides your site's summary on the search results. Make sure you update your website often.

 

 

 

 

 

 

Contact:
President: Kimborllaye B. Lyncaster
Phone:     (404) 230-8256
e-mail:      kimborllaye@shaw.ca


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